SevenWest Media have a swathe of finalists in the prestigious Kennedy Awards for excellence in journalism, led by The West Australian Sports Editor Jakeb Waddell.
The West Australian’s sports editor, Jakeb Waddell, has achieved recognition for his exceptional headline writing by winning the prestigious Kennedy Award. At a ceremony held in Sydney on January 19, 2024, Waddell secured the title of Outstanding Headlines for the second consecutive year, showcasing his impact on Australian sports journalism.
Waddell’s winning entry featured three notable headlines: “The Lying King,” “Falcon Hell!,” and “Demon Awwww.” Each headline reflects not only his creative prowess but also the significant sports stories that captured public attention.
The headline “The Lying King” gained particular notoriety after it highlighted the defection of Perth Wildcats legend Bryce Cotton to rival team Adelaide in May 2023. This decision sent ripples through the Australian basketball community, as Cotton’s move marked a significant shift in the competitive landscape.
“Falcon Hell!” focused on the tumultuous situation at West Perth, where the sacking of coach Jason Salecic led to a wave of resignations from other coaches. This headline encapsulated the drama surrounding the Western Australian Football League (WAFL) team, providing a glimpse into the challenges faced by the organization.
The final nominated headline, “Demon Awwww,” emerged after Australian tennis player Alex De Minaur was eliminated from his home grand slam on January 23, 2024. This headline captured the disappointment of fans and the emotional weight of the event, further showcasing Waddell’s ability to resonate with the audience.
The Kennedy Awards, established to honour excellence in Australian journalism, have recognized Waddell’s talent in a highly competitive field. His work not only elevates the standards of sports reporting but also engages readers through clever wordplay and timely commentary.
Waddell’s achievements reflect a broader trend in contemporary sports journalism, where impactful headlines can shape narratives and draw attention to important stories. As sports continue to evolve, the art of headline crafting remains a vital skill, influencing how audiences connect with the news.
In a media landscape where attention spans are short, Waddell’s success serves as a reminder of the power of language and creativity in journalism. His recognition at the Kennedy Awards is a testament to his dedication and skill, inspiring both current and aspiring journalists in the field.
