30 January, 2026
playa-bowls-expands-with-new-location-in-san-marcos

Playa Bowls, the popular acai bowl franchise founded by Jersey Shore natives Robert Giuliani and Abby Taylor, is set to open a new location in San Marcos, Texas. This expansion marks another step in the brand’s growth, which now includes over 300 locations across 24 states and territories.

The new shop will be situated at 817 Chestnut Street and is expected to open its doors in spring 2024. According to a filing with the Texas Department of Licensing and Regulation, construction is anticipated to begin by mid-February and conclude by mid-May. If all goes as planned, residents can look forward to enjoying Playa Bowls’ refreshing offerings just in time for warmer weather.

Playa Bowls has built its reputation on serving high-quality, healthy food options. The franchise prides itself on using the freshest ingredients to create a diverse array of products, including acai, pitaya, and coconut bowls, as well as smoothies. As highlighted on their website, the brand’s mission is to promote healthy and sustainable living within communities.

Popular menu items include the Protein Power Acai Bowl, which features Playa Acai blended with chocolate protein and topped with blueberry flax granola, banana, and peanut butter. Another favorite is the Nutella Bowl, alongside the Goldie Mango Bowl, which offers a Playa Mango base topped with blueberry flax granola, strawberries, bananas, and Nutella. The Pink Flamingo and Coconut Power bowls also attract a loyal following, showcasing the franchise’s commitment to variety and flavor.

Playa Bowls encapsulates a lifestyle that celebrates summer and community, aiming to be a go-to destination for health-conscious consumers. “Born on the beach and built for the globe, we’re your morning booster and your lunch break dream; your post-surf fix and perfect nightcap,” the company states.

For those interested in following Playa Bowls’ latest news and updates, they can connect through their Instagram account @playabowls. With the upcoming San Marcos location, fans can expect the brand to continue its mission of delivering delicious and nutritious options to a wider audience.