AEG has introduced a revolutionary high-speed pizza oven at IFA 2025, generating significant buzz among industry experts. This innovative appliance can bake a pizza in just 160 seconds, and is already regarded as a potential bestseller in retail markets. Notably, Biag Capasso, CEO of The Good Guys, praised the oven’s performance, stating that the pizzas produced are “very good.”
At the core of this new appliance is AEG’s advanced PizzaExpert function. This feature heats a cast-iron tray to an impressive 340°C, enabling rapid cooking that significantly outpaces traditional pizza ovens. The tray also recovers quickly, taking only 150 seconds before it is ready for the next pizza. To enhance the user experience, AEG will offer a dedicated pizza peel and cast-iron tray as separate accessories.
According to AEG, pizza ranks as the fourth most commonly cooked dish in ovens, although the company has not disclosed the top three. The brand argues that challenges related to time constraints, appliance limitations, and a lack of culinary skills have hindered the popularity of homemade pizza. The PizzaExpert function aims to address these issues, making it easier for consumers to prepare restaurant-quality pizzas at home.
Launch and Future Prospects
The new AEG 7000 MealAssist oven, which features the PizzaExpert technology, is expected to enter mass production in 2026. Retailers are already looking forward to its release in the second half of next year, anticipating strong demand.
To further assist home chefs, the oven includes a digital assistant accessible via the AEG app, along with an EXCite Touch TFT display. This technology guides users through the processes of dough preparation, timing, and cooking, ensuring consistent results. The oven’s features have also earned the endorsement of the Scuola Italiana Pizzaioli, a respected authority on pizza making.
Market Impact and Growth
AEG emphasized its expanding presence in the European market, claiming to be the fastest-growing built-in kitchen brand since early 2024. This growth is attributed to a series of innovative products designed to meet the evolving needs of modern consumers. With the launch of the high-speed pizza oven, AEG aims to solidify its position as a leader in kitchen technology, catering to both casual cooks and culinary enthusiasts alike.
In summary, AEG’s latest offering at IFA 2025 demonstrates the company’s commitment to innovation and consumer satisfaction. As the high-speed pizza oven prepares to hit the market, it is set to change the way people approach homemade pizza, potentially redefining the kitchen appliance landscape.
