Apple is reportedly developing a new, more affordable MacBook, potentially priced lower than the popular MacBook Air. According to analyst Ming-Chi Kuo, this new model is set to feature the A18 Pro chip, which is also found in the recently launched iPhone 16 Pro and iPhone 16 Pro Max. While the prospect of a cheaper MacBook is appealing, consumers are left wondering whether it will meet expectations or merely serve as a placeholder in Apple’s lineup.
Rumors suggest that this entry-level MacBook will sport a 13-inch display and will be available in four colors: blue, yellow, pink, and silver, mirroring the color options of Apple’s entry-level iPad. Production is anticipated to begin in the fourth quarter of this year or the first quarter of 2026. This timeframe aligns with Apple’s ongoing strategy to diversify its product offerings, catering to a broader customer base.
Pricing and Features: What to Expect
Speculation surrounds the initial pricing of this new MacBook, with estimates starting around $699. This figure could be competitive, particularly if Apple retains some key features. Last year, Apple upgraded all MacBook Air models to include 16GB of RAM, leading to discussions about potential compromises for the new model. Observers anticipate that the entry-level MacBook may revert to 8GB of RAM, which could be a reasonable trade-off for budget-conscious consumers.
There are concerns that Apple might cut essential features to maintain a lower price point. Possible reductions include the removal of an extra USB-C port, Touch ID, a Center Stage webcam, and even battery capacity. Among these, the elimination of Touch ID could be a significant drawback, as it is a feature many users have come to expect. For reference, Apple’s base model M4 iMac does not include a Touch ID keyboard, setting a precedent for potential feature omissions.
At $699, with 8GB of RAM and reduced features, the new MacBook could still represent good value. However, if priced at $799, it may struggle to attract buyers, especially given the frequent sales on existing MacBook Air models, which often hover around that price point.
Market Competition and Consumer Expectations
Apple’s primary competition for this new model will likely come from online retailers offering discounts on older MacBook Air versions. Currently, the M4 MacBook Air is available for $799, featuring 16GB of RAM and a more premium design. Given this competitive landscape, waiting for the new MacBook may not be the best decision for consumers seeking immediate value.
While Apple might offer education discounts of $50-$100, reducing the effective starting price to between $599 and $749 for students in the US, the overall market dynamics suggest that existing models may provide better value at launch.
According to Kuo, Apple aims to sell between 5-7 million units of this new MacBook model in 2026, indicating the company’s confidence in its strategy. Nevertheless, the considerable wait time—3 to 9 months—adds uncertainty to the situation.
As consumers ponder the potential of a cheaper MacBook, many are questioning whether Apple can strike the right balance between affordability and quality. The ongoing discussions highlight a critical moment for Apple as it navigates consumer expectations and market competition.
