Comviva, a leader in customer experience and data monetization solutions, has launched its next-generation Digital Distribution Management System in collaboration with CelcomDigi Berhad, Malaysia’s largest mobile network operator. This new system aims to enhance channel partner collaboration and streamline distribution processes for over 20 million CelcomDigi users.
The Unified Digital Distribution Management System, powered by Comviva’s BlueMarble Retail platform, is designed specifically for CelcomDigi’s channel partner ecosystem. It automates sales and distribution operations across various channels—online, direct, and indirect—enhancing both efficiency and the overall customer experience. By consolidating multiple legacy systems into a unified, resilient framework, the platform supports essential business processes and cross-enterprise integrations.
Transforming Operations in Malaysia’s Telecom Sector
The transformation enabled by the new system integrates with over 300 touchpoints and multiple enterprise systems, facilitating seamless operations at scale. This development allows for the onboarding of tens of thousands of partners, outlets, and users, marking a substantial milestone in Malaysia’s telecom market.
Rajesh Chandiramani, Chief Executive Officer at Comviva, expressed his enthusiasm for the initiative, stating, “At Comviva, we are passionately committed to jointly creating a new digital future for our customers. This collaboration with CelcomDigi marks a strategic step forward in our mission to empower our clients with cutting-edge technology and unparalleled operational excellence.” He emphasized that the BlueMarble Retail platform is a significant advancement that helps telecommunications companies engage digitally with their channel partners, driving innovation and enhancing customer experiences.
The newly established Digital Distribution Management System is set to serve as a comprehensive solution for inventory management, partner management, and customer service. By significantly reducing inefficiencies, it aims to improve overall performance and streamline CelcomDigi’s sales operations, ensuring smoother transactions and a better customer experience.
Innovative Features of Comviva’s BlueMarble
Comviva’s BlueMarble is a modular digital platform that encompasses commerce, order management, customer care, and partner management. Its cloud-native, microservices architecture is designed to be 5G ready, promoting business agility while providing personalized customer journeys.
With this launch, Comviva and CelcomDigi are not only enhancing their operational capabilities but also setting a precedent in the telecommunications industry for future innovations. The synergy of Comviva’s technology with CelcomDigi’s extensive market presence is poised to create a robust and efficient sales system that responds effectively to the evolving digital landscape.
This initiative reflects a broader trend in the telecom sector towards integrating advanced digital solutions to meet the demands of a rapidly changing market, ensuring that both companies remain competitive in an increasingly digital world.
