9 February, 2026
dyna-ai-and-ejada-systems-launch-ai-agents-across-saudi-call-centers

Dyna.Ai, a prominent provider of AI solutions based in Singapore, has formed an exclusive partnership with Saudi IT service leader ejada Systems. This collaboration aims to implement production-grade AI agents across call centers in Saudi Arabia, marking a significant step in the region’s digital transformation efforts.

As customer demands evolve, organizations are increasingly seeking reliable AI systems capable of managing high service volumes. The global contact center software market is projected to grow from approximately US$64 billion in 2025 to over US$213 billion by 2032, according to Fortune Business Insights. This growth underscores the rising need for scalable, AI-enabled customer service operations.

Transforming Call Center Operations with AI

Dyna.Ai’s AI agents are specifically designed for live service environments, enabling organizations to handle increased interaction volumes while adhering to governance and reliability standards. Through this partnership, Dyna.Ai will provide its advanced AI capabilities, which include both voice and text-based agents. Meanwhile, ejada Systems will focus on localizing operational models and governance frameworks, ensuring that the deployment aligns with Saudi market requirements.

Carlton Liew, Chief Business Officer and Co-Founder of Dyna.Ai, emphasized the importance of this partnership. “AI adoption across enterprises is reaching a point where value is no longer defined by experimentation, but by the ability to turn AI into a core operating capability,” he stated. “Together with ejada Systems, Dyna.Ai delivers production-grade AI agents designed for enterprise-scale deployment, governance, and accountability, allowing organizations to achieve measurable business outcomes.”

Addressing Evolving Beneficiary Expectations

Mohammed Hassoobh, Chief Executive Officer of ejada Systems, highlighted the urgency of adapting to changing expectations in the Kingdom. “Organizations across the Kingdom are experiencing a rapid shift in beneficiary expectations, where traditional call center models can no longer meet the required levels of speed, quality, and continuity,” he said. He stressed that ejada Systems is committed to developing intelligent call center models that enhance beneficiary experiences and ensure sustainable solutions.

This partnership illustrates Dyna.Ai’s dedication to collaborating with trusted local partners to tailor global AI capabilities to specific market needs. By doing so, they aim to support organizations in scaling their intelligent call center operations throughout Saudi Arabia.

About Dyna.Ai and ejada Systems

Dyna.Ai is an AI-as-a-Service company headquartered in Singapore, specializing in enterprise-grade AI solutions that yield measurable results. With a global presence across Asia, the Middle East, and the Americas, Dyna.Ai enhances customer experience, employee experience, and core business operations through its innovative products.

ejada Systems is a leading IT services provider based in Saudi Arabia, empowering organizations throughout the Middle East and Africa to navigate the digital landscape. By offering a combination of local expertise and global resources, ejada supports businesses in achieving competitive advantages through innovative IT solutions.

For more information about Dyna.Ai, visit www.dyna.ai. To learn more about ejada Systems, visit www.ejada.com.