Haier Europe, a subsidiary of the world’s largest household appliance manufacturer, Haier Smart Home, is set to showcase its vision for a “Naturally Connected” smart home ecosystem at IFA Berlin. The exhibition will take place from September 5 to 9, 2023, across a substantial 3,000 square meter space. CEO Neil Tunstall will inaugurate the event with a press conference at 15:00 on September 4 at stand 101 in Hall 3.1.
The exhibition emphasizes sustainability and the integration of smart home technology through the hOn app platform, which now supports over 70% of Haier Europe’s product range. The “Naturally Connected” concept aims to create meaningful connections between technology, people, and the environment, while simultaneously reducing ecological impact through innovative solutions. Notably, Haier Europe has achieved a remarkable 98% waste recovery rate with Zero Waste certification for its plants in Turkey. The company also targets sourcing 60% of its energy from renewable sources by 2025 and has cut water usage by over 50% since 2020.
At the heart of the exhibition stands a symbolic hOn Tree, representing the digital platform that connects and manages over 30 product families, including energy management systems. This app leverages artificial intelligence and strategic partnerships to provide personalized smart home experiences, featuring predictive maintenance and energy optimization capabilities.
Innovative Product Showcases
Visitors to the exhibition will encounter immersive living scenarios across various brand areas, featuring products from Candy, Hoover, Haier, and Care+Protect. Celebrating its 80th anniversary, Candy introduces new washing machines designed for maximum garment care flexibility. The Pro Dry 700 tumble dryer features an Active Scent System, which releases pleasant fragrances through integrated tablets.
Kitchen innovations include ovens equipped with No Preheat and FullMenu features, while cooling products highlight enhanced technologies such as Panorama Light and Circle Fresh. Hoover presents a refreshed branding approach with innovative home cleaning solutions, including the HW3 Turbo Clean scrubber-dryer and the HF6 Turbo Sense cordless vacuum, designed for bidirectional dirt pickup. The brand also debuts in glass and fabric cleaning with the HS5 Spot Wash&Dry multi-purpose cleaner.
Haier is showcasing advanced appliance technologies, including Bionic Steam ovens and Heat Pump washing systems aimed at improving energy efficiency. Other notable innovations include Biovitae UV-free LED lighting for dishwasher sanitization and refrigeration innovations such as Ice&Water Enhance management systems and Protein Bank drawers, which extend food freshness.
Live Demonstrations and Culinary Experiences
The exhibition will also feature products from Casarte, a new series of Air Fryers, and the I-Master Series 5 coffee machine. Culinary experiences will be enhanced by live demonstrations conducted by Chef Ambassador Tommaso Arrigoni, showcasing the versatility and efficiency of Haier’s latest offerings.
Overall, the exhibition illustrates Haier Europe’s commitment to blending technological innovation with environmental responsibility, through interconnected smart home ecosystems and sustainable manufacturing practices. As the event unfolds, it promises to highlight the pivotal role that smart home technology can play in shaping a sustainable future.
