Meta has introduced a new AI-powered dubbing feature for video creators on Facebook and Instagram. This tool allows users to automatically translate and dub their videos into other languages, enhancing accessibility for international audiences. The innovative technology includes voice cloning and lip-syncing capabilities, ensuring that the creator’s original tone and delivery are preserved.
Feature Overview and Supported Languages
Currently, the dubbing feature supports two-way translations between English and Spanish, with Meta indicating that additional languages will be added in the future. Creators can have their Reels dubbed into the selected language, allowing viewers to enjoy the content in their preferred language. When a video is dubbed, a subtle indication is displayed to inform users that the translation was facilitated by Meta AI.
Eligibility for this feature is limited to all Instagram users with public accounts and Facebook creators who have over 1,000 followers. The rollout is taking place in regions where Meta AI is available, with notable exclusions including the European Union, United Kingdom, South Korea, Brazil, Australia, Nigeria, Turkey, South Africa, Texas, and Illinois.
How to Use the Dubbing Feature
For those interested in using this feature on Facebook, the process is straightforward. Creators need to follow these steps:
1. Create a Facebook Reel.
2. Tap on “Translate your voice with Meta AI.”
3. Optionally enable the “Add lip syncing” feature.
4. Review changes before publishing, if desired.
5. Select the languages for translation.
6. Share the reel once satisfied.
Once the dubbing, translation, and lip-syncing are completed, creators will receive a notification for review. They can approve the translation, remove the lip-sync option, or delete the translation altogether. Additionally, creators have the ability to report any translation errors encountered during the process.
Meta has also announced that it will provide performance metrics, allowing creators to understand how their content is being received across various languages. This data will help creators tailor their content to better suit their audience’s preferences. For those who prefer more control, creators can upload up to 20 translated audio tracks for a single Facebook Reel through the Meta Business Suite platform.
As Meta continues to innovate in the realm of social media tools, this AI-powered dubbing feature is expected to enhance user engagement and broaden the reach of content across linguistic barriers.
