Moonup Technology Co., Ltd. has announced its significant participation in the upcoming 2025 Taipei Building Show, scheduled for December 11 to December 14 at the Nangang Exhibition Center. The company, which serves as the Taiwan operations partner for the European smart home leader Shelly Group, will showcase a comprehensive smart building and smart home ecosystem. This year’s exhibition theme, “Minimal Renovation, Maximum Intelligence,” highlights how buildings can achieve flexible smart upgrades with minimal construction efforts and reduced transformation costs.
The showcase aligns with Shelly Group’s vision for 2025, focusing on developing valuable smart solutions that simplify everyday life and promote more efficient energy usage. Aaron Hsu, CEO of Moonup Technology, emphasized the company’s commitment to enhancing existing equipment with new intelligence, stating, “Shelly’s mission is to bring new intelligence to existing equipment, and Moonup’s role is to make this truly achievable in Taiwan.”
Showcasing Innovation in Smart Building Technology
Recognized globally for its innovative approach, Shelly Group has established itself as a leader in smart home architecture. The Shelly Cloud ecosystem integrates hardware modules, cloud services, energy monitoring, and open API connectivity, setting a standard for building intelligence. As of the third quarter of 2025, Shelly boasts deployment in over 100 countries, with more than 2.5 million Shelly Cloud users and approximately 28.8 million devices installed worldwide. The company is publicly listed in Germany and Bulgaria, gaining trust among both professional engineering teams and consumers due to its non-intrusive installation and cross-brand compatibility.
Shelly’s rapid growth and innovative ecosystem have positioned it among unicorn-class technology companies, with a valuation surpassing USD 1 billion. This success underscores the increasing demand for smart building solutions across the globe.
Moonup Technology’s Aspirations for Global Expansion
In addition to its exhibition plans, Moonup Technology is taking significant steps towards entering capital markets. The company has begun the counseling process for the Taipei Exchange (TPEx) Go Incubation Board for Startup and Acceleration Firms, marking a key milestone in its journey towards a public offering.
Moonup Technology aims to integrate European smart-home technologies with Taiwan’s local research and development strengths, as well as its on-site system integration capabilities. This approach seeks to develop intelligent building solutions that combine international-grade standards with localized application advantages. Aaron Hsu stated, “Taiwan has a mature intelligent-building market and exceptional engineering capabilities. Moonup Technology’s mission is to bring together Taiwan’s efficiency in implementation and system integration with Shelly’s global technical standards, and build a truly international smart-building brand.”
As the Taipei Building Show approaches, the collaboration between Moonup Technology and Shelly Group is poised to demonstrate the potential for smart building technologies to transform spaces, enhance energy efficiency, and provide innovative solutions for modern living.
