At CES 2026, held in Las Vegas, Tensor Auto showcased its ambitious new vehicle, the Robocar, a fully autonomous electric vehicle designed from the ground up for Level 4 driving. This launch comes just a day before the main event of the technology show and positions Tensor as a significant player in the autonomous vehicle market.
The Robocar is not a retrofitted model; it was specifically engineered to operate autonomously, as highlighted by Amy Luca, Tensor’s chief marketing officer. “This wasn’t built by taking an existing car and adding autonomy,” she stated. “It was designed as an autonomous vehicle first, and then designed to be something you’d actually want to own.” This distinction underlines Tensor’s commitment to providing a unique driving experience.
Innovative Features and Design
The design of the Robocar reflects its dual purpose, combining luxury with advanced technology. The vehicle features a sleek, aerodynamic body with a low profile, complemented by a prominent halo LiDAR unit on the roof. The integration of camera-based side mirrors, flush lighting, and refined black accents further enhances its modern aesthetic.
Equipped with five LiDAR units, over a dozen cameras, radar, and more than 100 sensors, the Robocar collects and processes data efficiently onboard using Nvidia hardware. Instead of relying solely on cloud computing, Tensor has opted for an internal hard drive, a choice framed by Luca as a commitment to privacy as well as technology.
The interior of the Robocar emphasizes luxury and comfort. With massage seats, a Dolby Atmos sound system, large displays, and a spacious cabin layout, the vehicle aims to provide a lounge-like atmosphere rather than a traditional cockpit experience. An innovative foldable steering wheel, developed in collaboration with Autoliv, allows for both manual and fully autonomous driving modes. In autonomous mode, the wheel retracts, maximizing space in the front cabin. “People still want the option to drive,” Luca noted, highlighting that autonomy does not have to eliminate the personal driving experience.
Market Position and Future Plans
While specific pricing details have not yet been disclosed, Luca indicated that the Robocar will be positioned at the high end of the market. This pricing reflects the advanced technology involved and the long-term vision for autonomy. Production is anticipated to ramp up in the second half of 2026, marking an exciting phase for Tensor and its ambitions in the automotive sector.
As attendees walked away from the display, many noted the overall sense of completion and sophistication that the Robocar exuded. Tensor Auto has set the stage for significant developments in personal autonomous vehicles, and the Robocar exemplifies their vision for the future of transportation. Visit the Mashable CES 2026 hub for ongoing coverage and updates from the forefront of technological innovation.
