Vyking has launched its new AI Production Studio, a significant development in the fashion industry that enhances how brands create and showcase their products. This innovative service allows companies to generate AI-driven content from existing 2D images and optional 3D captures, streamlining the production process and transforming the customer experience.
The AI Production Studio integrates seamlessly with Vyking’s existing services, including the innovative TurboScan 3D capture workflow and the Immersive Experience Suite. Together, these tools form a comprehensive pipeline that enables brands to produce high-quality content quickly and efficiently. This approach ensures that all outputs remain consistent with the actual products, creating a reliable foundation for marketing and e-commerce initiatives.
The Studio’s primary function is to link product data with AI-generated scenes, CGI workflows, and a creative pipeline that enhances visual storytelling. Brands can choose between 2D and 3D inputs, with 3D capture offering the highest level of accuracy. While 2D images provide speed and flexibility, 3D scans deliver precise geometry and realistic material behavior, essential for maintaining consistency across different channels.
Integration with Current Workflows
Vyking’s AI Production Studio is designed to complement the existing creative teams and production partners of brands. According to Matthew Klimpke, CEO of Vyking, “The AI Production Studio is built for the new era of AI-driven creation.” Brands can begin their projects with either 2D or 3D inputs. Still, the added robustness of 3D options provides a more reliable foundation for producing immersive content.
Brands like Represent are already leveraging Vyking’s technology to create detailed digital twins of their footwear in various formats, such as 2K, 4K, and 8K. These digital representations are utilized by Represent’s in-house CGI team for high-quality visual content, including stills and videos that enhance product storytelling. Additionally, Represent has implemented Vyking’s Immersive 3D Viewer on its product detail pages (PDP), offering customers an interactive way to explore each silhouette.
Jacob Boden, a representative of Represent, stated, “At Represent, the mission is clear: to build the best brand in the world. That means delivering unmatched experiences for our customers and bringing in the most valuable partners to work with.” The partnership with Vyking allows them to achieve this goal by creating immersive 3D models that push the boundaries of digital experiences.
A Comprehensive Solution for Brands
The AI Production Studio also supports the creation of digital humans, enabling brands to combine product twins with scanned or AI-generated models. This functionality allows for full-body looks and visual variations to be produced within a single workflow. By integrating both product twins and digital human models, Vyking enhances the creative possibilities for brands.
As brands continue to expand their content needs across various formats, Vyking offers a complete end-to-end system that includes:
- TurboScan for high-fidelity 3D captures and accurate digital twins
- AI Production Studio for scalable AI-driven content production from 2D and 3D inputs
- Immersive Suite for 3D viewers, AR experiences, and Virtual Try-On capabilities
Together, these components create a unified foundation for modern product storytelling and provide brands with a clear path to scale their offerings across different products, categories, and markets.
Vyking’s mission is to transform how fashion is captured, created, and experienced. By utilizing 3D scanning, AI imaging, and immersive software, the platform aims to turn physical products into interactive digital experiences suitable for web, app, and in-store environments. This innovative approach helps brands redefine how fashion is visualized, tried on, and shared across various channels.
In summary, Vyking’s AI Production Studio represents a significant advancement in fashion content creation, providing brands with the tools they need to produce high-quality, immersive experiences that resonate with today’s consumers.
