URGENT UPDATE: Acuity Knowledge Partners has officially rebranded to Acuity Analytics as of December 2, 2025, marking a significant shift in the firm’s identity and capabilities. This immediate transformation reflects its evolution into a global powerhouse in insight, analytics, data, and AI-enabled solutions.
The launch of the newly redesigned website accompanies this change, providing clients with immediate access to the firm’s expanded offerings and integrated services. Acuity Analytics now boasts a workforce of over 7,200 specialists across 28 global locations, serving more than 800 clients in diverse industries.
Robert King, CEO of Acuity Analytics, emphasized the importance of this rebranding, stating, “Our people have always been the heart of this business. Their expertise and commitment are the reason we’ve grown to partnering with over 800 institutions globally.” He highlighted the firm’s strategic integration of technology and AI, which enhances their operational capabilities while maintaining a focus on human expertise.
In 2024, Acuity expanded its technological prowess by integrating PPA Group, followed by the acquisition of Ascent in 2025. These advancements allow Acuity Analytics to offer comprehensive, end-to-end support tailored to evolving client demands. The firm is now at the forefront of an AI-driven approach, utilizing its proprietary Agent Fleet platform to automate routine tasks, boosting efficiency and accuracy.
Clients can expect a more streamlined experience through the new website, which is designed to meet their needs directly. “This rebrand captures that journey; a business built on exceptional people, now strengthened by advanced technology,” King added.
Emma Crabtree, Chief Revenue Officer, echoed this sentiment, stating, “Clients want partners who understand their industry and can support them with both specialist talent and modern technology.” The new branding not only enhances visibility but also positions Acuity Analytics to adapt to clients’ evolving needs more effectively.
As Acuity Analytics embarks on this new chapter, the firm remains committed to delivering measurable impact through a blend of domain expertise, data, and AI. This rebranding is not just a cosmetic change; it reflects a deeper commitment to innovation and client satisfaction.
Watch for continued developments as Acuity Analytics strengthens its position in the market and explores new opportunities across various sectors. For more information, visit the newly launched website at www.acuityanalytics.com.
