BREAKING NEWS: The Association for Data-Driven Marketing and Advertising (ADMA) has just announced the formation of a powerful new Advisory Committee aimed at steering the future of marketing and data-driven practices. This strategic move comes as the marketing industry faces rapid changes and increasing complexity.
This newly appointed committee is composed of prominent leaders from industry giants such as Optus, NAB, Woolworths, MECCA, Zip Co, and Deloitte. The group is tasked with enhancing ADMA’s initiatives and shaping policies that address current industry challenges.
Leading the committee is David Morgan, Principal at MacMORGAN, who stated, “We’ve assembled a group of forward-thinking industry pioneers that are experienced, diverse, and deeply connected to where the industry is heading.” His vision highlights the committee’s imperative role in guiding ADMA’s efforts amid evolving market demands.
The committee features a wealth of expertise in vital areas including global strategy, digital transformation, omni-channel marketing, privacy, data ethics, and behavioral research. This diverse skill set is expected to sharpen ADMA’s focus on responsible marketing practices and data-driven transformation.
Immediate appointments include:
– David Morgan, Chair
– Steve Brennen, Co-founder and CEO of Archie (Deputy Chair)
– Tom Goodwin, Co-Founder of ALL WE HAVE IS NOW (first international member)
– Other notable members from leading companies across the marketing spectrum
ADMA CEO Andrea Martens expressed her enthusiasm about the new committee, emphasizing its importance for navigating the complexities of the marketing landscape. “As the pace of change accelerates, having a strong advisory board is more important than ever,” she declared.
This announcement follows the departure of previous committee members who have served lengthy terms, solidifying ADMA’s position as a leading voice in modern marketing. The new committee will officially take effect immediately, with members serving an initial three-year term.
As the marketing world continues to evolve, stakeholders are urged to pay close attention to ADMA’s initiatives and the insights from this newly formed committee. The implications of their guidance could redefine industry standards and practices in the coming years.
Stay tuned for more updates as ADMA embarks on this promising new chapter, empowering marketers to embrace opportunities and lead responsibly.
