URGENT UPDATE: Aldi has just announced a groundbreaking move in festive gifting—edible pigs in blankets wrapping paper! This innovative product allows consumers to taste their gifts before they even open them, marking a bold departure from traditional gift-wrapping methods.
Starting 24 November, shoppers in the United Kingdom can enter a competition to win this unique wrapping paper by emailing their full name to [email protected]. The paper, designed to resemble and smell like the beloved festive dish, is part of Aldi’s campaign to celebrate the nation’s love for pigs in blankets, predicting that 561 million of these treats will be consumed this holiday season—approximately ten per person!
The pastel-pink, holly-patterned wrapping paper features “taste patches” that can be licked, making each gift an interactive experience. Julie Ashfield, Aldi UK’s Chief Commercial Officer, emphasized the fun factor, stating,
“This unique, lickable wrapping paper is the perfect way to spread extra joy on Christmas Day.”
This creative concept isn’t just a novelty; it showcases Aldi’s commitment to innovation in holiday offerings. The lickable paper is paired with their award-winning Specially Selected Double Wrapped Pigs in Blankets, retailing at £2.49, and a variety of indulgent options including cheese-stuffed varieties.
As the festive season approaches, this exciting initiative is generating buzz and is expected to delight customers and promote Aldi’s product range. With the chance to win this limited-edition wrapping paper, consumers are encouraged to act fast—this giveaway won’t last long!
Stay tuned for more updates on this delicious holiday trend as the festive season kicks into high gear!
