URGENT UPDATE: Audience Group has just announced the appointment of Lewis Coghlan as the new Head of Data Intelligence. This significant move is designed to bolster the agency’s strategic capabilities, connecting media planning directly to business outcomes through advanced modeling and predictive analytics.
This leadership change comes at a crucial time as Audience Group aims to enhance its data-led planning approach. James McDonald, Managing Director of Audience Group, stated, “Lewis brings a very high level of data, systems integration, and database management skills that will help drive innovation and asymmetric growth for our clients.”
Coghlan’s extensive background includes his most recent role as Information Services Manager at MSQ, where he led a major overhaul of the digital and data infrastructure, enhancing reporting and performance across the organization. With a strong foundation in workforce analytics from eHealth Queensland, he is well-equipped to elevate Audience Group’s analytics capabilities.
“I’m already getting stuck into evolving our tools and finding smarter ways to turn insight into action,” Coghlan said, emphasizing his focus on integrating strategy with execution. His unique perspective, coupled with a background in behavioural science and a minor in AI and computer science, positions him to make a substantial impact.
The timing of this appointment underscores Audience Group’s commitment to innovation. It follows other key leadership hires, including Aimee Gossage as Head of Investment, Casey Greig as Head of Strategy, and Angela Rogers as Client Services Director. These strategic additions signal a robust expansion phase for the agency, aiming to outsmart competitors through superior data capabilities.
As Audience Group continues to build its expertise in data intelligence, the agency is poised to redefine how clients leverage data for measurable results. Stay tuned for more updates on the evolving landscape of media and marketing strategies.
For daily insights on the latest media, marketing, and agency news, subscribe to the Mediaweek Morning Report and receive updates directly to your inbox.
