BREAKING: Australia has just welcomed its first ever gender-neutral and sensory-friendly underwear brand, Being Wear. This revolutionary line is set to change the way individuals approach intimate apparel, addressing both inclusivity and comfort for those with sensory sensitivities.
Founder and CEO Andrew Whittle revealed the brand’s mission was sparked by a personal experience with his daughter, who struggled to find comfortable underwear that catered to her sensory needs. “What really struck me was when she wanted to wear boxers, traditionally made for boys. We realized there were even fewer options for her. In that moment, Being was born. For all human beings,” Whittle stated.
The brand’s launch follows a survey of over 4,000 Gen Z individuals across Australia, the UK, and the US, which found that 62 percent of respondents believe brands should offer more gender-free clothing options. In response, Being Wear has eliminated traditional gender categories, allowing shoppers to browse by tops, bottoms, and socks without the constraints of gender labeling.
Being Wear aims to provide relief for the approximately one in five Australians who experience sensory challenges related to clothing. The brand focuses on eliminating discomfort by using soft, lightweight, and breathable modal fabric, derived from renewable beech tree pulp. Whittle emphasized the importance of removing scratchy tags and stiff seams to create a truly comfortable experience.
The launch collection features an array of essentials, including briefs, boxers, bralettes, and binders, available in sizes ranging from 3XS to 3XL. Each item is designed with comfort and fit in mind, catering to diverse body types and preferences.
Among the standout products are:
– **Being Wear G-String**: Available for $25, this g-string offers options for pouch or no pouch, ensuring comfort for all.
– **Being Wear Brief**: Priced at $25, this lightweight brief comes in three colors, designed to move with the wearer.
– **Being Wear Boxer**: Also priced at $25, these boxers feature the same pouch options, perfect for lounging.
– **Being Wear Binder**: Available for $60, this binder offers two compression levels—firm and light—allowing for a customized fit.
– **Being Wear Bralette**: Priced at $25, this bralette promises unbeatable comfort.
– **Being Wear Quarter Socks**: At $15, these retro-inspired socks feature a padded sole for cushioning and airflow.
The launch of Being Wear not only fills a significant gap in the market but also highlights the growing demand for inclusive and comfortable clothing options. This brand is poised to make a meaningful impact on the lives of many, offering a safer and more accepting choice for underwear.
Shoppers can explore the full range of Being Wear’s collection on their official website. As the conversation around gender inclusivity and sensory-friendly clothing continues to evolve, Being Wear stands at the forefront, leading the charge toward a more inclusive future in fashion.
Stay tuned for updates as this innovative brand progresses and reshapes the underwear industry in Australia and beyond.
