26 August, 2025
brimbank-council-unveils-urgent-strategy-to-boost-tourism-by-2029

BREAKING: Brimbank Council has just announced a transformative visitor economy strategy for the years 2025 to 2029, aiming to significantly increase visitor numbers to the region. This urgent initiative is designed to support local businesses, attract new enterprises, and celebrate the vibrant community.

The strategy outlines six key proposals that directly target the enhancement of Brimbank’s tourism appeal. Notable plans include elevating the profile of existing attractions and promoting popular festivals and events that draw visitors. Additionally, the council seeks to attract new tourism operators and create fresh visitor attractions that will redefine the area’s tourism landscape.

Brimbank Mayor Thuy Dang emphasized the importance of this strategy, stating, “By attracting more visitors to Brimbank, we can support local businesses, create jobs, and share our vibrant attractions with more people.” Cr. Dang’s comments reflect a deep commitment to leveraging tourism as a means to bolster the local economy.

The strategy also includes preparing the area for transit development opportunities and promoting the rich diversity within the community. The council plans to develop a strong destination brand that positions Brimbank as a must-visit locale in the region.

The council engaged extensively with residents, tourism operators, retailers, and other businesses to gather insights on effectively drawing more visitors to Brimbank. The feedback received played a critical role in shaping this actionable roadmap.

As Brimbank moves forward with these plans, residents and business owners alike are hopeful that this strategy will usher in a new era of economic growth and community celebration. The excitement surrounding the strategy highlights the potential for increased tourism to reshape the local economy positively.

WHAT’S NEXT: The council is set to begin implementing these initiatives immediately, with a focus on actionable steps that will bring new visitors to Brimbank. Stakeholders are encouraged to stay tuned for developments as plans unfold.

This latest announcement is generating buzz across the community, with many eager to see how these changes will impact local businesses and tourism opportunities in the coming years. Share this update to spread the word about Brimbank’s exciting future!