UPDATE: As businesses gear up for a transformative year ahead, experts stress the urgent need for a comprehensive “reset” strategy, particularly with the 2026 Victorian state election on the horizon. Companies must move beyond traditional approaches and implement deliberate changes that will ensure resilience in a rapidly evolving economy.
In a landscape marked by increasing competition and economic pressures, simply adopting new slogans or refreshing office supplies won’t suffice. Instead, businesses must focus on intentional strategies that drive real value. This means critically assessing operations and asking tough questions: Which activities are yielding results? Where is time being wasted? What products or services may no longer align with long-term goals?
The emphasis on intentionality is crucial. The most successful businesses in 2025 and beyond will be those that prioritize clarity and focus over mere busyness. As leaders reassess their priorities, they must invest in their people and capabilities before challenges arise. Skills shortages, leadership fatigue, and cultural drift can undermine business stability if left unaddressed.
Prioritizing education, leadership development, and a robust workforce strategy is essential. Companies that proactively enhance their teams will be better positioned to navigate future challenges. This investment should encompass both technical skills and vital areas such as people leadership and change management.
Moreover, businesses are encouraged to reset their networks and foster connections within their communities. Opportunities often arise through relationships rather than conventional channels like job boards or social media. A successful New Year reset will involve actively engaging with the Geelong Chamber of Commerce and other local operators, mentors, and suppliers. As the economy accelerates, isolation can no longer be deemed a safe strategy.
With the upcoming election set to influence significant policy decisions affecting small businesses, infrastructure, and regional investment, companies must shift from being observers to active influencers. Engaging in advocacy can shape the business landscape in ways that benefit the entire community.
By participating in coordinated advocacy efforts and engaging with decision-makers, the Geelong business community can turn challenges into opportunities. The next 12 to 18 months will be critical, and early engagement will allow businesses to influence the environment in which they operate.
As we approach the new business year, the imperative question is not just about setting goals but also about what businesses are willing to reset to achieve them. The time for action is now. Companies must embrace change with purpose, connection, and influence to thrive in an increasingly complex economy.
Stay tuned as more developments unfold in the lead-up to 2026, where the choices made today will define the business landscape of tomorrow.
