UPDATE: Celebrity hairstylist Lauren Mackellar has just announced the launch of her highly anticipated product range under Robe Haircare. Known for her work with stars like Dua Lipa, Mackellar’s new offerings aim to redefine beauty standards, focusing on natural textures and holistic care.
As of March 8, 2026, beauty enthusiasts can now access Mackellar’s standout product, the Robe Leave-in Treatment, priced at $70. This innovative treatment is designed to restore hair balance and serve as the perfect blow-drying balm, reflecting Mackellar’s philosophy of “consistency over correction.”
Mackellar, who has become a sought-after stylist in Australia, emphasizes a more grounded relationship with beauty, stating, “There’s a real shift towards working with your natural texture and features.” This ethos resonates deeply in a market increasingly focused on authenticity and self-acceptance.
This launch comes amid a broader trend in the beauty industry where women-owned brands are gaining momentum. Among them, Vanessa Megan is celebrating her skincare line, advocating for fewer, thoughtfully chosen products that support skin health. Her hero product, the Rapadura and Wattleseed Body Buff ($60), is a must-have for post-summer skin care.
Meanwhile, the founders of Ultra Violette, Ava Matthews and Bec Jefferd, recently navigated a challenging year following an investigation into their SPF ratings. Despite the hurdles, they launched the Disco Queen SPF50 Luminous Body Oil ($55), reinforcing their commitment to effective sun protection while enhancing their product line.
In the makeup realm, Hilary Holmes of Holme Beauty is also making waves with her transformative products, including the Holme Beauty Primer in Bang ($70). Holmes aims to empower individuals to feel extraordinary in their own skin, a sentiment echoed by many in the industry.
As these brands continue to innovate, the impact of women-led initiatives in beauty is profoundly felt, encouraging consumers to support local and ethical products. With a growing focus on natural beauty and self-care, the launch of Mackellar’s products today could very well define the next wave of beauty trends in Australia.
Stay tuned for more updates as these brands continue to evolve and make significant strides in the beauty industry.
