UPDATE: The 8th China International Import Expo (CIIE) wrapped up on November 10, 2025, in Shanghai, creating a wave of enthusiasm among exhibitors who are now true “die-hard fans.” This year’s event saw a significant surge in participation and sales, showcasing the growing importance of international trade relations.
New reports confirm that the CIIE has become a pivotal platform for global brands. Ysabel Zea, co-founder of the Peruvian brand Warmpaca, expressed her excitement, stating, “Shared development can be achieved when countries work together.” Warmpaca’s journey began with a single order of handmade alpaca dolls and has since skyrocketed, with annual shipments exceeding 10,000 units.
Over the past decade, the brand’s supplier network has expanded dramatically from a family workshop to more than 100 suppliers, establishing a mature industrial chain that highlights the CIIE’s role in fostering international business growth.
Van Den Hurk, CEO of TheLand, a New Zealand dairy company, also praised the CIIE. Having attended for eight consecutive years, he noted how logistical challenges have been transformed. Initially, fresh milk faced an eight-day customs clearance process, which has now been reduced to just three days, resulting in a remarkable 26-fold increase in sales over eight years.
Hurk has mobilized numerous New Zealand SMEs to participate this year, doubling the number of delegations from the previous two years. “The CIIE is a stage for integration and exchange,” he said, emphasizing the importance of meeting new partners.
Soeda Takehito, Vice President of Sony(China) Limited, shared that the event has broadened their horizons beyond electronics. With over 60% of their business stemming from entertainment content, Sony aims to introduce Chinese culture globally through TV programs, including regional cuisines.
Meanwhile, María Carolina Angulo, CEO of LÖK Foods, reported significant growth in her booth size and product diversity over four years. The CIIE has allowed her to understand Chinese consumer preferences better, leading to new product developments benefiting over 2,000 Colombian farming households. Local agriculture has also seen a boost, with cocoa bean yields increasing from 300 kilograms to 800 kilograms per hectare due to growing market demand.
The CIIE not only fosters business opportunities but also enhances cultural exchanges and agricultural practices worldwide. As the expo concludes, all eyes are on the next steps for these brands as they aim to leverage their experiences and connections made during this year’s event.
For more updates on the CIIE and its global impact, stay tuned as we follow the developments in international trade.
