8 December, 2025
consumers-urged-to-shift-focus-from-shopping-to-experiences-this-holiday-season

UPDATE: As the holiday season approaches, experts are urging consumers to prioritize experiences over material gifts, a shift that aims to combat the growing pressures of consumerism. With the holiday shopping season starting earlier than ever, many are feeling the strain of societal expectations, leading to stress and financial burdens.

New reports indicate that nearly 50 percent of Americans experience holiday stress, which can severely impact their enjoyment of the season. Authorities stress the importance of focusing on meaningful connections rather than succumbing to the pressure of purchasing gifts. The call for a “presence over presents” approach is gaining momentum, urging individuals to reconsider how they celebrate this year.

The movement advocates for the “slow holiday” philosophy, which emphasizes intentional giving and conscious consumption. According to officials from Alive Publishing Group, now is the time to reassess holiday traditions and foster new ones that prioritize quality time spent with loved ones.

This shift can include experiences like cooking cherished family recipes together or planning outings such as visits to local art galleries. Not only does this alleviate the financial strain often associated with holiday shopping, but it also enhances social bonds and reduces environmental impact.

Experts recommend asking critical questions while shopping: Is the product made locally? Who made it? How were the workers treated? This checklist can guide consumers toward more sustainable choices, ensuring that their gifts support local businesses and ethical practices.

Incorporating the Danish concept of Hygge, which emphasizes coziness and togetherness, can redefine what it means to celebrate the holidays. Authorities highlight that simple joys—like reading books by candlelight or enjoying warm beverages with family—can create lasting memories without the need for excessive consumerism.

For those still wanting to wrap something tangible, creative alternatives are encouraged. For instance, when gifting experiences, consider including related items that enhance the experience, such as a pair of binoculars for a planned nature hike or a recipe card for a cooking session.

The ripple effects of this movement can extend beyond personal gift-giving. Support for businesses that engage in ethical practices, such as Veritree, which focuses on climate action through projects like tree planting, can create a positive impact on the environment.

As the holiday season unfolds, consumers are reminded that meaningful gifts do not have to come wrapped in shiny paper. Instead, the essence of the season can be found in the moments shared with loved ones, fostering a spirit of connection and mindfulness.

With the clock ticking down to the holidays, the push for a more intentional approach to gift-giving could not be more urgent. As you plan your celebrations, consider how you can make this season a time of presence over presents, enriching not just your own celebrations but also the lives of those around you.