URGENT UPDATE: Dash Social has just unveiled the Total Social Impact Score (TSI), a groundbreaking metric designed to transform how brands measure their social media effectiveness. Announced on November 3, 2025, in New York, this innovative tool consolidates fragmented social signals into a single, trusted score, enabling marketers to benchmark their performance across various channels and formats.
In today’s fast-paced digital landscape, brands are grappling with the challenge of quantifying their social impact. The introduction of TSI aims to eliminate the confusion caused by siloed data, providing a clear comparison of social media performance. “Social marketing has never been more powerful, or harder to measure,” stated Maggie Hickey, Executive Vice President of Marketing at Dash Social. “TSI brings social’s full impact into view, giving teams the clarity to drive what comes next.”
The significance of TSI lies in its adaptability to each brand’s unique strategy. For instance, ColourPop has achieved an astonishing TSI score that is 447 times the industry average, driven by their Instagram-first approach. Their strategy emphasizes creator engagement and community involvement, with 62 percent of their TSI coming from Instagram-owned content alone.
With over 24 billion engagements, ColourPop is leading the charge in social media effectiveness. “As a social-first brand, social media is where ColourPop truly comes to life,” said Michelle Song, Senior Director of Social Media & Content at ColourPop. “This year, we’ve seen a major shift toward authenticity,” highlighting the brand’s commitment to engaging with its audience in real time on platforms like TikTok and Instagram Reels.
Other brands also stand out with impressive TSI scores, including Sephora, Poppi, and E! News, each employing distinct strategies to connect with their audiences. TSI enables these brands to communicate their social performance more effectively, breaking down barriers between social teams and executives.
This launch marks a pivotal moment for the marketing industry. For the first time, brands can utilize a unified metric that reflects the true impact of their social efforts. Marketers are urged to adopt TSI to enhance their measurement strategies and capitalize on emerging opportunities in the social landscape.
For brands eager to learn how to leverage the Total Social Impact Score, further details are available [here](https://www.globenewswire.com/NewsRoom/AttachmentNg/5ec849fd-6017-4031-9751-00f8f1a7eaf).
Stay tuned for more updates on how TSI will reshape the future of social media marketing and empower brands to achieve unprecedented success.
