UPDATE: French authorities have initiated proceedings to suspend the online fast-fashion retailer Shein until it complies with local laws, just as the company opened its first physical store in Paris at the BHV department store on November 5, 2025. This urgent action follows the discovery of controversial child-like sex dolls on Shein’s website, igniting public outrage and leading to protests outside the store.
The French finance ministry confirmed the development, stating, “On the Prime Minister’s instructions, the government is initiating proceedings to suspend Shein for as long as necessary for the platform to demonstrate compliance with our laws.”
Shein has responded by temporarily suspending its marketplace in France, a move reportedly planned before the government’s announcement. However, it remains unclear if this suspension will impact its newly launched Paris location.
As the store opened at 1 PM, protesters brandished placards reading “Shame on Shein,” criticizing the brand for its low-cost business model that they believe undermines local retailers. Despite the protests, dozens of eager shoppers queued for hours to enter the store located in the bustling Marais district.
Inside the 1,000 square meter store, shoppers browsed a selection of Shein clothing, including jeans priced at €27.99 and a faux leather jacket for €42.49. Riot police were deployed to manage the crowds as the opening unfolded amidst fierce criticism from local politicians.
Paris Mayor Anne Hidalgo and other officials have voiced strong opposition to Shein’s presence in the city, claiming its business model provides an unfair advantage and threatens the future of French high streets. “We’ve been fighting this fight against Shein for two years,” stated MP Anne-Cécile Violland, highlighting the social and economic implications of Shein’s rapid growth.
French authorities are also considering legislation that could ban Shein from advertising in the country, specifically targeting platforms that add over 1,000 new products daily. This proposed law is part of a broader effort to regulate “ultra-fast” fashion in France, which has faced significant backlash for its environmental impact.
As the situation develops, Shein is seeking urgent consultations with authorities to address the suspension. The outcome of these discussions could have lasting implications for the brand in France, as well as for its business model that has attracted global scrutiny.
With the controversy surrounding Shein intensifying, consumers and activists alike are watching closely. The brand’s ability to navigate these legal hurdles will likely shape its future in one of Europe’s most fashion-forward cities.
Stay tuned for more updates as this story unfolds.
