UPDATE: Infineum, a global leader in specialty chemicals, has just unveiled its bold new brand identity, including a refreshed logo and the inspiring tagline, “Formulating tomorrow together.” This significant announcement was made earlier today, November 17, 2025, in Abingdon, England, signaling a pivotal moment for the company as it commits to driving innovation and sustainability in the industry.
The new identity reflects Infineum’s dedication to providing advanced solutions that tackle the complex challenges of today’s rapidly changing world. With a strategic vision focused on becoming a world-class specialty chemicals company, Infineum aims to empower customers and support the energy transition while reducing the environmental impact of transportation and enabling e-mobility.
CEO Aldo Govi expressed his enthusiasm for this transformation, stating,
“’Formulating tomorrow together’ isn’t just a tagline. It reflects our commitment to working hand in hand with our customers, driving mutual success through innovation, partnership, and purpose.”
This brand refresh is a clear indication that Infineum is evolving in response to market needs and is poised to lead the way in sustainable solutions.
The updated brand identity is a critical component of Infineum’s diversification strategy, highlighting its readiness to enter new markets under a unified brand. It represents the company’s ambition to deliver sustainable solutions across various transportation and energy applications while remaining a trusted partner in navigating complex challenges.
This new chapter emphasizes Infineum’s core purpose: to create a sustainable future through innovative chemistry. The company is committed to maximizing the value of its unique technology, focusing on complex formulation challenges, and fostering partnerships that result in mutually successful solutions.
With more than 2,000 global employees contributing their expertise, Infineum is determined to formulate a better tomorrow, reinforcing its heritage within the energy transition sector and actively supporting decarbonisation efforts.
For additional details about this exciting development, Infineum invites customers, partners, and stakeholders to visit their website at www.infineum.com.
As the world watches how Infineum implements its new brand identity, industry experts and stakeholders alike are eager to see the impact this shift will have on sustainable practices and innovative solutions in the specialty chemicals market. The urgency surrounding this announcement makes it a pivotal moment not just for Infineum, but for the entire industry as it moves toward a more sustainable future.
