AntOn by Jungheinrich
Jungheinrich has launched its new value-focused material handling brand, AntOn by Jungheinrich, in the Asia-Pacific region. Announced on January 20, 2026, this brand aims to meet the needs of businesses seeking reliable, straightforward, and cost-effective solutions for their operational requirements. AntOn delivers proven reliability while adhering to stringent German safety standards and testing expertise.
The introduction of AntOn comes at a time when sustainability initiatives and fleet modernization programs are gaining momentum across the region. This shift is driving demand for electrified material handling equipment, particularly lithium-ion solutions that offer a balance of performance, efficiency, and total cost of ownership.
Product Offerings and Market Growth
The initial AntOn product lineup includes electric forklifts with robust load capacities: the CBH 2.0, CBM 2.5, CBM 3.0, and CBM 3.5 models, which can handle loads from 2,000 kg to 3,500 kg. These forklifts achieve travel speeds up to 17 km/h and are equipped with advanced lithium-ion batteries, ensuring rapid charging, extended operation, and minimal maintenance. The brand plans to expand its product range in the future.
Market analysts project the material handling value segment in Asia-Pacific will grow at a rate of 8.1% by 2030. In New Zealand, the growth of logistics, warehousing, and infrastructure sectors is significantly driving the demand for reliable and cost-effective material handling equipment.
Rising operating costs and environmental, social, and governance (ESG) expectations are prompting companies to transition from internal combustion forklifts to electric alternatives. The adoption of lithium-ion technology is particularly appealing due to its lower total cost of ownership, zero maintenance requirements, and reliable performance for multi-shift operations.
Strategic Focus and Future Aspirations
“The AntOn by Jungheinrich brand is a new product line combining ease of use, reliability, and cost-effectiveness,” stated Nadine Despineux, Member of the Board of Management, Sales at Jungheinrich. “We are specifically targeting companies that are looking for cost-effective and straightforward solutions for typical warehouse and transport requirements.”
Following a successful debut in Europe, where the brand saw strong sales, AntOn by Jungheinrich is now available to customers in Asia-Pacific. The brand is supported through a multi-channel sales approach that includes e-commerce, direct sales, and partnerships with selected distributors.
“With over 70 years of material handling expertise, Jungheinrich delivers end-to-end solutions backed by a well-established parts and service network throughout the Asia-Pacific region,” said Manojit Acharya, Vice President of Jungheinrich APAC.
For further information about the AntOn by Jungheinrich range, interested parties can visit the official website. Those interested in becoming a distributor can reach out directly via the provided contact information.
