UPDATE: Melbourne is poised for a significant economic surge as three major events are set to inject approximately A$110 million into the city’s economy in just two weeks. This “event trifecta” kicks off with the opening concert of British rock band Oasis at Marvel Stadium on October 31, followed by the Melbourne Cup Carnival in early November and concludes with a performance by heavy-metal legends Metallica on November 8.
According to merchant data from National Australia Bank (NAB), these events are expected to attract tens of thousands of visitors, leading to a staggering 70% increase in weekly spending across hospitality, accommodation, and retail sectors. NAB business-metro executive Julie Rynski emphasized that this will be “the biggest week and a bit of the year for Melbourne’s economy.”
Local businesses are gearing up for an influx of customers. Dean Grant, founder of Docklands-based Urban Alley Brewery and the new $7 million Chadstone brewpub, stated, “We expect this to be just as big, if not bigger, than the Taylor Swift and Harry Styles tours.” He highlighted the dual impact of event-driven tourism and the start of daylight saving, which encourages longer visits and increased spending.
This economic boost comes at a critical time as national business confidence rises. NAB’s Q3 2025 Quarterly Business Survey showed profitability rebounding and forward orders increasing for the first time in over a year. Rynski noted that the uptick in consumer activity could extend into broader sectors, including property and finance, which are particularly relevant for readers.
However, experts urge caution regarding potential ticket scams, especially on social media marketplaces, as the concerts sell out rapidly. Rynski stressed the need for local businesses to ensure their supply chains and staffing are prepared to meet the surge in demand without compromising service quality.
Melbourne has already made headlines in 2025 by hosting the Australian Open, the Formula 1 Australian Grand Prix, and the AFL Finals Series, collectively impacting Victoria’s economy by over A$1 billion. The upcoming trifecta reinforces Melbourne’s reputation as Australia’s “event capital” and presents a golden opportunity for the business community to capitalize on elevated traffic.
As the countdown to these events continues, all eyes are on Melbourne. The economic potential is enormous, but the success hinges on strategic preparation and effective execution. Local businesses and event organizers must remain vigilant to maximize this unique opportunity.
