URGENT UPDATE: Ookla®, the leading connectivity intelligence company, has just launched its groundbreaking program, Speedtest Certified, aimed at providing definitive network verification for properties. Announced earlier today in New York, this initiative addresses a pressing need for reliable internet connectivity across various venues, including hotels, stadiums, and airports.
In a world where seamless internet access is crucial for tenants, guests, and employees, businesses can no longer afford to overlook their network quality. Poor connectivity can significantly impact customer satisfaction and ultimately affect the bottom line. Speedtest Certified offers a trusted badge of excellence, empowering property owners to validate their investments while helping consumers identify locations that prioritize superior connectivity.
Stephen Bye, President and CEO of Ookla, emphasized the importance of this program, stating, “We’ve all felt the frustration of arriving at a hotel, conference, airport, or sporting event – only to discover that the internet connection is painfully slow. Today, Ookla is introducing a solution.” The certification aims to eliminate the uncertainty surrounding internet reliability in public spaces, giving users confidence in their connectivity choices.
The certification process is rigorous and data-driven, evaluating key metrics such as Wi-Fi radio frequency quality, network configuration, security, and overall performance. Properties that meet these stringent standards will receive the Speedtest Certified mark, a significant distinction in the crowded market of connectivity solutions.
Furthermore, certified network owners will gain access to the Speedtest Certified Digital Platform, where they can access personalized insights, benchmark their performance against other certified networks, and receive recommendations for ongoing improvements. This feature is designed to help businesses stay ahead of the curve in a rapidly evolving digital landscape.
Hamdy Farid, SVP of Product at Ookla, declared, “Speedtest Certified is the gold standard in network verification. It provides vital metrics needed to validate network investments and stand out in a crowded market.” This initiative not only benefits property owners but also enhances the overall experience for customers seeking dependable internet access.
With this launch, Ookla continues to lead the charge in closing the digital divide, making reliable connectivity more accessible for everyone. For more information about the Speedtest Certified program, visit [Ookla’s official site](https://www.ookla.com/speedtest-certified/).
Stay tuned for more updates on this developing story as Ookla sets a new standard for network performance verification across the globe.