BREAKING: Southern Cross Austereo (SCA) has just announced the appointment of Ed Kirkwood as the new Content Director for B105 in Brisbane. Kirkwood will officially begin his role on Monday, October 13, signaling a significant shift for the radio station.
This appointment marks Kirkwood’s return to SCA, where he brings over a decade of experience in content strategy and leadership roles across both public and commercial radio. His extensive background promises to enhance B105’s programming and audience engagement.
Kirkwood’s most recent position was as Content Lead at ARN, overseeing the national drive programs for the KIIS Network, including popular shows with Will & Woody. His track record includes significant achievements, particularly during his four years as Executive Producer for the same duo, where he was instrumental in managing creative direction and driving both ratings and commercial success.
In a statement regarding his new role, Kirkwood expressed his enthusiasm: “I’m incredibly excited to be rejoining SCA, with all that it has to offer in the way of professional excellence and a high performing culture. I especially feel privileged to be working alongside the B105 team, whose reputation for hard work and compelling content precedes itself.”
The Head of Hit Metro Content, Amanda Lee, welcomed Kirkwood back, stating, “We’re excited to welcome Ed back to SCA. His proven record in growing shows and developing high performing teams makes him a valuable addition to the B105 team. Ed also brings deep experience in integrating brands seamlessly into content, which will strengthen our offering across multiple platforms.”
Kirkwood’s return is expected to deepen SCA’s national content team, especially as he focuses on enhancing podcast strategies and audience growth. His leadership will likely play a crucial role in the ongoing success of B105’s flagship show, Stav, Abby & Matt, which holds a prominent place in Brisbane’s radio landscape.
As the radio industry continues to evolve, Kirkwood’s appointment at B105 is poised to make waves. Stay tuned for further developments as he steps into this vital role.
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