UPDATE: SE Group has officially acquired FutureLabs, a cutting-edge creative agency specializing in immersive technology, effective October 27. This strategic move aims to enhance SE Group’s capabilities in delivering innovative and interactive brand experiences to clients across various sectors.
This acquisition comes at a critical time as businesses increasingly seek to blend creativity with technological advancements. SE Group, which encompasses the renowned Seeker Agency and Australia’s leading entertainment booking agency, Solution Entertainment, is poised to leverage FutureLabs’ expertise to redefine customer engagement.
SE Group Founder and CEO Brad Hampel emphasized the importance of this acquisition, stating, “This acquisition is a natural evolution of our successful collaboration and reflects our commitment to providing clients with end-to-end experiential solutions.” He noted that the demand for authentic, emotionally resonant experiences is rising as AI continues to dominate digital interactions.
“As AI becomes ever present in our digital lives, there’s a powerful counter-movement toward physical experiences that feel authentic and emotionally resonant,” Hampel added. “The acquisition of FutureLabs allows us to supercharge our capability to deliver these transformative moments.”
For FutureLabs, this acquisition signifies a pivotal opportunity to expand its innovative reach and enhance its technological offerings. Daniel Hewitt, Founder of FutureLabs, remarked on the synergy between the two companies, stating, “The alignment between our technical expertise and SE Group’s creative and event capabilities will deliver unprecedented value for clients seeking attention in the experience economy.”
This strategic acquisition is set to reshape the landscape of immersive technology in Australia and beyond. By combining SE Group’s established brand presence with FutureLabs’ innovation-driven approach, the new entity aims to lead in providing exceptional experiences that captivate audiences.
As the industry evolves, stakeholders will be keenly watching how this merger unfolds and its impact on the future of experiential marketing. For those interested in the latest developments in media and marketing, stay informed with the Mediaweek Morning Report delivered free each day to your inbox.
This article marks a significant step forward for SE Group as it positions itself at the forefront of the evolving experience economy. As immersive technology continues to gain traction, the implications of this acquisition are likely to resonate across various sectors.
