URGENT UPDATE: A dynamic new initiative, Team Nowra, has just launched a campaign aimed at transforming Nowra’s image and showcasing its hidden treasures. The announcement was made during a gathering at the Shoalhaven Regional Art Gallery on December 4, 2023, and promises to reshape the perception of this often-overlooked area.
Nowra, often seen as the “ugly stepsister” to its neighboring attractions like Berry and Jervis Bay, is ready to step into the spotlight. A group of young business leaders, led by Barron Hanson, is determined to change that narrative. “Nowra’s refreshing charm comes from being unapologetically ourselves,” Hanson stated, emphasizing the community’s unique identity.
Team Nowra is committed to enhancing the Central Business District (CBD) by boosting its profile and revealing the exciting offerings within. The organization is launching a dedicated website, www.nowra.org.au, to promote local businesses and events, signaling a significant shift in community engagement.
The campaign’s ambitious goal includes a 40 percent increase in evening foot traffic, showcasing the potential of Nowra’s CBD. Alison Henry, another prominent member of Team Nowra, remarked, “There are lots of cool places and hidden gems in the CBD, so we’re just hopefully promoting them.”
In addition to marketing efforts, Team Nowra aims to support local businesses by extending trading hours and providing resources, mentoring, and grants for new ventures. They are also planning to create a Nowra art walk and host various events to amplify the community’s diverse voices.
Community pride is at the heart of this initiative. Tanya Bloxsome of Yandorlera Community Care expressed her enthusiasm, stating, “I’m proud to say I’m from Nowra.” She called for collective excitement and ownership of the town’s potential.
As Team Nowra pushes forward, the community is invited to engage with the transformation. The initiative not only aims to shine a light on Nowra’s hidden gems but also seeks to foster a sense of belonging and pride among residents.
Stay tuned for more updates on this developing story as Team Nowra takes bold steps to redefine the future of Nowra. This campaign isn’t just about business; it’s about revitalizing a community and showcasing everything it has to offer.
