URGENT UPDATE: Australians are facing a staggering rise in online shopping scams, with losses soaring to nearly $260 million in the first nine months of 2025. The Australian Competition and Consumer Commission (ACCC) reported over 150,000 separate scams, primarily driven by the upcoming Black Friday sales.
As consumers eagerly hunt for deals, scammers are exploiting this busy shopping period, increasing shopping scams by 19 percent compared to last year. “Scammers love Black Friday sales too because they know shoppers are looking for bargains,” warned ACCC Deputy Chair Catriona Lowe. The urgency and pressure of holiday shopping create ripe opportunities for fraud.
Nearly half of all reported scam losses stem from online interactions, including fake websites, misleading advertisements, and compromised social media accounts. Platforms like Facebook and Instagram are hotspots for scammers, who leverage trusted networks to ensnare victims.
With Black Friday weekend approaching from November 28 to December 1, around six million Australians are expected to participate, with a projected spending spree of $6.8 billion. The Australian Retailers Association’s Chief Executive Chris Rodwell noted that shoppers are increasingly deliberate, waiting for significant sales events to make larger purchases.
The growing popularity of this American shopping tradition is cause for concern among scam watchdogs, as vulnerable communities report alarming increases in financial losses. The National Anti-Scam Centre revealed that individuals who speak English as a second language and First Nations communities have seen scam losses rise by 35 percent and 50 percent, respectively.
As Australians prepare for the busiest retail season of the year, authorities urge consumers to exercise caution. Shoppers are advised to verify the legitimacy of websites and offers before making any purchases. This is a critical moment for vigilance, as the combination of high spending and increased online activity makes the population a prime target for scammers.
Stay informed and protect your finances as the holiday shopping frenzy escalates. Share this warning with friends and family to ensure everyone is aware of the risks involved in online shopping during this peak season.
