
UPDATE: VMO has just announced the winners of its highly anticipated 2025 Ultimate Media Champion competition, wrapping up an exhilarating six-week program that engaged over 250 agency professionals across Sydney, Melbourne, and Brisbane. This year’s initiative, which focused on health, fitness, and mental well-being, has proven transformative for participants.
The competition, held within the VMO Active network at Fitness First and Goodlife Health Clubs, combined rigorous in-person training sessions with expert-led webinars on nutrition and mental health, provided by Gotcha4Life. The program culminated in an intense final challenge, showcasing the dedication and resilience of participants.
Winners unveiled: Six standout participants were crowned Ultimate Media Champions, recognized for their unwavering commitment and stellar performance. They shared in a $50,000 prize pool, reflecting the competitive spirit of the event.
In his remarks, Paul Butler, Managing Director of VMO, emphasized the program’s significant impact: “This year’s Ultimate Media Champion has once again proven the positive influence that health and wellness can have on our industry. It’s inspiring to witness so many professionals actively supporting one another throughout their wellness journeys.”
The winners from each city are as follows:
Sydney:
– **Winners:**
– Amy Tran: Mindshare
– Thomas Grainger: Wavemaker
– **Runners-Up:**
– Michaella Williams: EssenceMediacom
– Karem Elsayed: Wavemaker
Melbourne:
– **Winners:**
– Janet Xu: Wavemaker
– Joshua Lau: Mindshare
– **Runners-Up:**
– Jennifer Kong: Wavemaker
– Steven Thai: Principle Media Group
Brisbane:
– **Winners:**
– Claire Pretorius: OMD
– Sam Carlin: Dentsu
– **Runners-Up:**
– Inez Ormrod: EssenceMediacom
– Tom Sterling: Scout Frontier
The event showcased not only the competitive edge of the participants but also the collaborative spirit within the media community. This year’s program demonstrated how collective wellness initiatives can foster unity and support among agency professionals.
As the dust settles on this electrifying competition, the focus now shifts to the future. Will VMO continue to expand this initiative next year? Industry professionals are keenly awaiting announcements regarding upcoming programs that could further enhance health and well-being in the media sector.
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This year’s Ultimate Media Champion has set a high bar for future competitions, making it clear that the commitment to well-being is stronger than ever in the media landscape.