BREAKING: Whittlesea Council has just announced an ambitious plan to propel the municipality towards a prosperous future with the launch of its Economic Growth Strategy for 2026-2036. This critical initiative aims to address the community’s economic needs as Whittlesea stands on the brink of a significant transformation, with its population projected to surge by over 40% by 2040.
In recent years, Whittlesea has experienced a notable increase in job creation, averaging 2,000 new jobs annually. However, employment growth has struggled to keep pace with the rapidly expanding population. The council’s new strategy seeks to align local economic development with the community’s long-term vision, ensuring that the needs of residents are front and center.
The council has prepared four key discussion papers focused on unlocking business growth and innovation, enhancing job creation, driving investment, and fostering a culture of connection within the community. These papers aim to tackle the pressing challenges associated with the area’s growing population and job demands.
More than 60 stakeholders from diverse sectors—including business, government, education, health, and real estate—have contributed insights through focus groups and interviews, pinpointing crucial opportunities and challenges that will shape Whittlesea’s economic landscape.
Community consultation is set to open in mid-November, inviting residents to voice their opinions and help refine the economic growth strategy. This is a pivotal moment for Whittlesea, as local voices will play a vital role in shaping the future of the region. Residents can register their interest and participate in this important dialogue by visiting www.whittlesea.vic.gov.au.
As Whittlesea embarks on this strategic journey, the council emphasizes the urgent need for collaborative efforts to ensure sustainable growth that benefits all residents. With the community’s involvement, Whittlesea is poised to unlock its full potential in the coming decade.
Stay tuned for more updates as this story develops.
