Sky Sports has announced a significant new partnership with the Women’s Super League (WSL), which will see the network broadcasting 90 percent of all WSL matches starting from the 2025/26 season. Under this agreement, Sky Sports will air a total of 118 live games, including 78 that will be exclusive to the platform.
The deal comes as part of Sky Sports’ commitment to enhancing the visibility and accessibility of women’s football. From this season, most WSL matches are set to kick off at 12:00 PM on Sundays, providing fans with a regular viewing schedule. Match timings will be subject to stadium availability, but this adjustment aims to create a consistent experience for supporters.
Matches will be broadcast live across multiple Sky Sports channels, including Sky Sports Main Event, Sky Sports+, and the Sky Sports app. This expansion is designed to offer fans a greater choice of viewing options, ensuring they can follow the action in real-time, regardless of their location.
Free-to-watch highlights will continue to be available on the Sky Sports website and app, allowing fans to catch up on key moments from every WSL match. The Sky Sports app enhances the viewing experience with features like vertical video highlights and comprehensive match centres, providing scores and statistics at no cost to users.
In addition to the WSL coverage, Sky Sports has also announced live broadcasts of matches such as Chelsea vs West Ham and Tottenham Hotspur vs Leicester City, both scheduled for 12:00 PM on the same day. Other notable fixtures include Aston Villa vs Brighton and Manchester City vs Everton, which will be available for viewing on Sky Sports Premier League, with pre-match coverage beginning at 11:00 AM.
This partnership reflects a growing trend in sports broadcasting, emphasizing the importance of women’s sports and the need for increased representation. As the WSL continues to attract more fans and participants, the role of platforms like Sky Sports will be crucial in promoting and developing the women’s game.
Sky Sports has also introduced a promotional element in the form of the Super 6 competition, which aims to engage viewers by offering the chance to win substantial cash prizes. This initiative highlights the network’s intention to not only broadcast matches but to create an interactive experience for fans.
As we move towards the new season, this partnership marks an important step for women’s football, promising to elevate the profile of the league and its players. Fans can look forward to a robust schedule of games and enhanced coverage, making it an exciting time for supporters of women’s sports.
