UPDATE: Aunty Donna is revolutionizing the Australian comedy landscape as they launch a new initiative to support emerging comedians. The trio, led by Broden Kelly, has announced that proceeds from their ongoing Drem World Tour, which kicked off in Hobart recently, will be funneled into their YouTube platform, Grouse House, to bolster independent comedy production.
This move comes at a critical time, with the Australian comedy scene facing stagnation. “We could feel the writing was on the wall with network comedy in Australia,” Kelly stated during a recent interview. The current landscape offers limited opportunities, with only two major networks, Channel 10 and ABC2, willing to take risks on new content.
Aunty Donna’s dedication to nurturing talent is evident. The trio, comprising Kelly, Mark Bonanno, and Zachary Ruane, is establishing a subscription model for Grouse House, expected to launch in early 2026. For just $6 monthly, subscribers can access exclusive content, while much of their material will remain free on YouTube. This innovative approach aims to create a sustainable revenue stream amidst declining advertising revenues for creators.
The urgency behind this initiative is underscored by the Australian government’s upcoming ban on YouTube accounts for users under 16, effective December 10, 2023. Aunty Donna is focused on maintaining their audience and expanding their reach, particularly with international fans. “Anytime we tour overseas, people talk about Australian comedy like it’s a genre,” Kelly noted, emphasizing the need for Australia to recognize and embrace its unique comedic voice.
Since their inception in 2011, Aunty Donna has enjoyed significant success, including a Netflix commission in 2020 and a recent series on ABC titled Aunty Donna’s Coffee Cafe. However, they argue that traditional networks lack the long-term commitment needed to foster emerging talent. “There’s no room to grow,” Bonanno lamented, reflecting on the limitations imposed by awards like the Logies, which offer recognition but little tangible support for careers.
In a bid to innovate, Aunty Donna has also integrated a commercial arm into their production house, Haven’t You Done Well, creating engaging sketches and podcasts for brands. This diversification allows them to take risks that traditional networks shy away from, ensuring they remain agile in a rapidly changing industry.
Aunty Donna’s commitment to experimentation is exemplified by new projects like Demi Lardner’s So You Wanna Win a P*nis Pump?, which blends humor with engaging formats. The team’s focus on small-budget productions allows for creative freedom, a stark contrast to the restrictive nature of mainstream television.
As Aunty Donna continues their Drem World Tour across Australia, New Zealand, the United States, and the United Kingdom until the end of the year, they remain determined to redefine Australian comedy. Their journey highlights a pivotal moment in the industry, as they strive to create a vibrant ecosystem for comedians that reflects the rich, distinct voice of Australian humor.
The world is watching as Aunty Donna leads the charge for change, ensuring that comedy not only survives but thrives in Australia. Stay tuned for further developments as they shape the future of comedy!
