UPDATE: Funday Natural Sweets is making headlines as it prepares to launch its first-ever “better-for-you” chocolate range on February 9, 2024. The Australian confectionery brand, known for its popular gummies, is expanding its portfolio with four innovative chocolate products that promise to satisfy health-conscious sweet tooths.
Funday’s founder, Daniel Kitay, confirmed the exciting development in an interview with SmartCompany, emphasizing that the decision to venture into chocolate comes as a direct response to customer demand. “We’ve been hearing from our customers over the last couple of years that they really don’t feel like they’ve got a good chocolate better-for-you option,” Kitay stated.
The new chocolate line will include milk chocolate raspberry bullets, milk chocolate banana bites, white chocolate raspberry bullets, and dark chocolate strawberry bites. Each product is crafted to be guilt-free, containing no added sugars or sugar alcohols, gluten-free, and infused with prebiotic fiber, all while using only natural colors and flavors.
Funday has already seen immense success, selling a product every 1.3 seconds and achieving over $100 million in retail sales across Australia and New Zealand. With plans to distribute these new chocolates through major retailers like Woolworths and Chemist Warehouse, the brand aims to reach even more consumers looking for healthier confectionery options.
“The idea of going into multiple different formats and textures was always really important to us,” Kitay explained. After 18 months of meticulous planning and customer research, Funday is set to deliver a product that aligns with its mission: to provide enjoyable, better-for-you treats.
“What we’re looking for as a business is to engage with as many people that are seeking enjoyment and levels of fun out of their confectionery experience,” Kitay added.
The Melbourne-based company currently employs 25 staff members and has a growing presence, with products stocked in over 7,000 stores. Funday’s expansion into chocolate marks a significant milestone, as Kitay believes they are just beginning to tap into their potential. “We’ve barely scratched the surface in terms of the people and consumers that know about us,” he noted.
As the launch date approaches, Funday is not just focusing on expanding its offerings but also on maintaining its core values of health and enjoyment. Kitay is optimistic about the future, stating that the brand has “ambitious goals to capture more market share.”
With the confectionery market rapidly evolving, Funday is poised to make a splash. Keep an eye out for these exciting new products hitting the shelves next week, and join the movement towards healthier sweets!
